DIPRA must have had a lot of “use-it-or-lose-it” money left in its 2025 USA Today ad budget, judging by the flurry of anti-PVC pipe placements that appeared on New Year’s Eve – including this one, this one, and this one. Despite DIPRA’s attempt to differentiate each one with state-specific headlines, the body copy is nearly identical word for word. We can do better, DIPRA.
What really caught our attention was DIPRA’s embarrassing lack of originality. One of the New Year’s Eve ads, dressed up as an essay meant to “educate” the public, is the exact same piece DIPRA ran on August 7, 2025 – right down to the graphic. We challenged DIPRA on that ad when it ran last year and exposed numerous flaws, but it appears DIPRA would rather continue misleading USA Today readers about PVC pipe than inform them of the facts.
Here’s what truly made us chuckle: These New Year’s Eve ads focus almost exclusively on attacking PVC pipe rather than promoting the merits of ductile iron. Just one sentence of DIPRA’s roughly 500-word paid argument addresses the benefits of its own product. The rest is mudslinging – replete with falsehoods and inaccurate claims about PVC pipe.
Flattery aside, this raises an important question: Why would DIPRA spend so much money distorting the facts about PVC pipe?
Could it be because DIPRA feels threatened, knowing PVC pipe is one of the most widely chosen materials by city managers nationwide when replacing deteriorating iron pipe?
Is it fear that more city managers understand ductile iron pipe simply doesn’t offer the strength, longevity, or durability of PVC?
Perhaps DIPRA knows it can’t compete with the substantial cost savings PVC pipe delivers to taxpayers year after year?
Or maybe DIPRA believes that stoking unfounded fears about PVC safety will distract from scrutiny of iron pipe – including research from the National Academy of Sciences suggesting iron pipe can promote the colonization of Legionella, the bacteria responsible for Legionnaires’ disease?
The facts about PVC pipe are straightforward:
PVC pipes are subject to rigorous regulatory oversight to ensure their safety for drinking water use.
The U.S. EPA regulates drinking water quality, and PVC pipes must meet standards established by NSF and ANSI, including NSF/ANSI Standard 61.
While DIPRA notes that the EPA is currently reviewing vinyl chloride, its ads omit a critical fact: Research shows PVC pipes do not release harmful levels of vinyl chloride into drinking water. Translation: They pose no public health risk.
DIPRA’s attempts to alarm readers with baseless claims about environmental stress on PVC pipe ignore a fundamental characteristic of the material itself – PVC is engineered to resist corrosion and degradation. That’s why it’s widely used in areas with variable environmental conditions. There is no credible evidence showing that such stress leads to detectable vinyl chloride leaching from pipes certified under NSF/ANSI 61.
Readers deserve accurate information about the materials best suited to improve our nation’s infrastructure. Instead, DIPRA continues to spread propaganda disguised as public service messaging to disparage a primary competitor.
Green isn’t a good color on you, DIPRA. These ads reek of desperation – and they won’t stop city managers across the country from recognizing PVC pipe as the safe, affordable, and reliable choice for municipalities everywhere.






